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Raja B-Sheikh

Raja B-Sheikh

CPO · Bally's Interactive

United Kingdom

Biography

Raja B-Sheikh is the Chief Product Officer (CPO) at Bally’s Interactive, a leader with experience managing diverse product portfolios in the iGaming industry.


He combines ambitious innovation with a pragmatic approach and the ability to prioritize in a fast-changing environment. Skilled in managing complex roadmaps, optimizing processes, and scaling solutions while balancing creativity with operational efficiency.

Work experience

Chief Product Officer

Bally’s Interactive

01.2023 - Present

Senior Vice President (Sports Product)

Bally’s Interactive

10.2021 - 01.2023

CPO (Sports)

Gamesys

06.2021 - 12.2022

Director of Product

Entain

06.2019 - 06.2021

Head of Product

Entain

04.2016 - 06.2019

Sports Product Strategy Lead

Playtech

06.2014 - 04.2016

Senior Key Account Manager

Playtech

05.2013 - 06.2014

Head of Product (Football)

The Rank Group plc

06.2011 - 05.2013

Senior Sportsbook Trader

The Rank Group plc

06.2007 - 06.2011

Sportsbook Trader

The Rank Group plc

02.2002 - 06.2007

Sportsbook Digital Content Manager

Ladbrokes Coral

04.2001 - 02.2002

Sportsbook Call Centre Team Leader

Ladbrokes Coral

08.1999 - 04.2001

Sportsbook Call Centre Agent

Ladbrokes Coral

08.1998 - 08.1999

Expert profile

Position

CPO

Company

Bally's Interactive

Location

United Kingdom

Roles

C Level

Social media

Colleagues

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