Biography
Lara James is the Director of iGaming & Sport Insight at Bally's Interactive.
For over ten years, she has leveraged the power of data to shape strategic decisions that drive significant revenue growth.
Lara builds teams capable of working with complex datasets, turning them into clear and actionable insights. Under her leadership, a group of eight analysts implements innovative approaches, optimizes gaming processes, and supports the company's competitive edge in the global market.
Work experience
Director of iGaming & Sport Insight
Bally’s Interactive
Head of Gaming Insight
Bally’s Corporation
Insight Manager
Gamesys
Senior Insight Analyst (Marketing)
Gamesys
Insight Analyst
Gamesys
Business Support Analyst
MPM Products
Colleagues
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