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Neil Fairweather

Neil Fairweather

CMO · bet365

Gibraltar SEO, Google Ads, PPC neil.fairweather@bet365.com

Biography

Neil Fairweather is the Chief Marketing Operations Officer at bet365, where he oversees affiliate marketing, performance, PR, content, and operational marketing integration to drive commercial growth in the iGaming sector.


He led the rebrand of the company's affiliate program from bet365 Affiliates to bet365 Partners, strengthening B2B engagement and program standards, which earned industry recognition, including "Affiliate Program of the Year" at the Global Gaming Awards 2023. His public messaging emphasizes a "best-in-class" B2B service and continuous improvements to partner experiences, often shared at SBC industry events.

Work experience

Chief Marketing Operations Officer

08.2022 - Present

Head of Performance Marketing

05.2019 - 08.2022

Marketing Operations Manager

11.2016 - 05.2019

Group Account Director

Latitude

06.2012 - 10.2016

Account Director

Latitude

10.2009 - 06.2012

Senior Account Manager

Latitude

07.2008 - 10.2009

Account Manager

Latitude

2006 - 07.2008

Senior Consultant

Adele Carr Financial Recruitment Ltd

2005 - 2006

Office Personnel Recruitment

Primetime Recruitment

2004 - 2005

Account Manager

DMS

2002 - 2004

Account Manager

Direct Marketing Solutions

2001 - 2003

Expert profile

Position

CMO

Company

bet365

Location

Gibraltar

Traffic types

SEO Google Ads PPC Email SEM

Roles

C Level Marketers And Pr

Colleagues

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