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Alex Pratt

Alex Pratt

Managing Director · Clarion Events

United Kingdom SEO, Google Ads, PPC

Biography

Alex Pratt is the Group Managing Director at Clarion Events, organizer of key industry events such as ICE, iGB Affiliate, and iGaming Business.


He began his career in 2004 at iGamingBusiness, where he launched the first affiliate event.


Under his leadership, ICE relocated from London to Barcelona and expanded partnerships with several tech giants, including Microsoft. Pratt actively drives the integration of new formats and is known as an advisor, speaker, and insider for the global iGaming community.

Work experience

Managing Director

Clarion Events

10.2020 - Present

Managing Director - Digital Marketing Portfolio

Clarion Events

08.2017 - 10.2020

Managing Director - iGaming Business

Clarion Events

01.2016 - 10.2020

Managing Director

Traffic & Conversion Summit

09.2018 - 10.2020

Managing Director

Affiliate Summit

08.2017 - 10.2020

Managing Director

iGamingBusiness

01.2016 - 10.2020

Head of the Business Information Division

Electric Word plc

04.2011 - 01.2016

Publisher

iGamingBusiness

09.2004 - 05.2011

Sales Executive - Group Advertising Manager

Institution of Mechanical Engineers (IMechE)

08.2000 - 09.2004

Expert profile

Position

Managing Director

Company

Clarion Events

Location

United Kingdom

Traffic types

SEO Google Ads PPC Email SEM

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